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Disney Jr. Inspires Preschoolers to Play!
Yesterday, Disney unveiled “Disney Jr. Let’s Play!,” a new global initiative aimed at encouraging preschoolers to embrace the joy of play. This multiplatform campaign will feature original content, consumer products, music, live events, and community activities, all inspired by Disney Jr.’s cherished characters and stories. The goal is to bring engaging and meaningful experiences to preschoolers and communities worldwide. Announced on Good Morning America, this campaign is part of Disney’s broader commitment to bringing happiness to kids and families, with more “Disney Jr. Let’s Play x GMA” segments scheduled throughout the summer.
Related – New Show “Disney Jr. Mickey Mouse Clubhouse Live!” Coming to the Disney Theater
In a first-of-its-kind collaboration, ESPN’s “Take Back Sports” initiative is partnering with Disney Jr. and Every Kid Sports to offer sports grants for preschoolers from low-income families. These grants, available through the Fall 2025 Every Kid Sports Pass, will cover fall registration fees for qualified applicants, marking the first time the program has focused on this age group. Further details on how to register for these grants will be announced soon.
The “Disney Jr. Let’s Play!” campaign is supported by clinical expertise from the Child Mind Institute, emphasizing the crucial role of play in preschool development. The campaign draws inspiration from popular Disney Jr. shows like Bluey, Marvel’s Spidey and his Amazing Friends, Mickey Mouse Clubhouse, and SuperKitties, all available to stream on Disney+.
“At Disney Jr., play is more than a pastime — it’s a key part of how we tell stories, spark imaginations and help kids make sense of the world,” said Ayo Davis, president, Disney Branded Television. “Our characters aren’t just beloved favorites, they’re friends who inspire movement, creativity and joy. With ‘Disney Jr. Let’s Play!,’ we’re inviting families to take that playful spirit beyond the screen and into everyday life.”
Continuing throughout the year, the campaign will feature additional community-based activations, as well as the following:
- A Disney Jr.-themed roller-skating experience from Disney Music Group at over 400 roller rinks across the country
- A “Disney Jr. Let’s Play! Party” at Disney California Adventure Park and Downtown Disney District later this summer
- The popular “Disney Jr. Live On Tour: Let’s Play!” traveling concert tour, now in its international run
- “Disney Jr. Let’s Play!” YouTube shorts, designed around preschool routines that encourage play and laughter.
Kathryn L. Keough, Ph.D., a clinical psychologist at the Child Mind Institute, added, “Play-based activities support the healthy development of preschoolers and allow them to experience the positive emotions that are essential for their well-being. When preschoolers pretend to play as their favorite characters, it gives parents and caregivers a natural ‘in’ to play along with them and brings joy to the whole family.”
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